Platforms
Facebook allows you to post videos and photos, converse with people through messages and comments, and more. Facebook business pages also let you collect reviews on business pages and run ads.
- Good place for reviews
- Not all mortgage all the time. Post some behind the scenes at the office and personal life once in awhile
- Post videos directly instead of sharing
- Go live with livestream video on important topics so people can interact with you
- Share posts to your personal page occasionally and remember to tag people and businesses when possible!
Instagram is all about the image or video, and the way content looks is really important. That said, authentic content tends to perform better than highly branded graphics. You can also do IG video stories in 15-second snippets, or longer IGTV videos of more than 60 seconds.
Create a separate business account so you can see and track your analytics.
Highlight other local businesses to increase your reach and foster community & good will.
LinkedIn is for making and cultivating professional connections. It’s more common to connect with someone on LinkedIn even if you haven’t met them IRL (in real life). Because this is a professional network, it’s important to keep your content focused around the mortgage industry and other parallel topics that are relevant to your LinkedIn audience.
Tik Tok
This video-sharing app is perfect for talking about mortgages – in fact, personal finance videos are a really popular TikTok category. Tips for Using TikTok
- Post around 4 videos a week.
- Provide genuinely helpful information in 60 seconds or less.
- Be strategic about hashtags – they’re critical for getting your content seen.
- Tell a story with your content and use plenty of text overlays.
- Link to your other social media platforms in your profile.
- Don’t share only mortgage content— share family or pet content, too.
- Have fun creating content, and don’t be afraid to be a little silly!
Snapchat
Snapchat allows you to post photos and videos of up to 10 seconds, complete with text, stickers, emojis and more. You can send Snaps to contacts, make them available to your contacts for 24 hours in your stories. Tips for Using Snapchat
- Add URLs as links to your Snaps, encouraging people to take action.
- Use geofilters to show your content to users in your location, especially at networking events.
- Create a branded geofilter to build your brand presence.
- Use Snapchat to reach out to potential customers, build engagement and create relationships.
SOCIAL MEDIA CONTENT LIBRARY
Grab plug-and-play social media graphics, videos and accompanying text in multiple sizes for any platform.
Instructions
Sign up for Canva.com
First you will need a free account with Canva.com. Click here to sign up, if you don't already have one.
Customizing the Templates
Simply just click on the template link you want to customize and you will be taken to a window in Canva.com. Choose "USE THIS TEMPLATE". That will create a copy of the template.
Upload Your Personalized Logo and Headshot
On the left hand, side panel, choose "UPLOAD" to add your photos and logos to your account.
Drag and Drop Customizing
Now you should be ready to drag and drop your photos into the Canva photo and logo frames in the footer of the flyers. As you hoover above the frames, you will notice your images filling them. To edit the contact information, double click over the parts you wish to edit.
Printing, Downloading and Sharing
When you have completed editing the template, click "SHARE" in the upper right hand corner.
To print, click "DOWNLOAD" within the "SHARE: drop down menu.
To share, you simply enter an email address, copy the link to email it, or post directly to your social media profile.
Social Media Library
Instagram Posts:
- Mortgage Process - https://www.canva.com/folder/FAF8CYfLK8U
- Mortgage Products - https://www.canva.com/folder/FAF6d-sb46U
- Client Testimonials - https://www.canva.com/folder/FAF66luoTqs1707774494060
- AMP - https://www.canva.com/folder/FAF8Dbirw901707774547422
- People Spotlights - https://www.canva.com/folder/FAF6_79fJRI1707774578009
- Mortgage Advice - https://www.canva.com/folder/FAF7ANuUagA1707774617076
- Mortgage Myths - https://www.canva.com/folder/FAF660OyaE81707774641647
- Mortgage Tips Series - https://www.canva.com/folder/FAF66Xs6dLc
Instagram Stores:
- Weekly Mortgage Rates - https://www.canva.com/folder/FAF6SBnpg5Q1707774759847
- Markets in a Minute - https://www.canva.com/folder/FAF7C3PW_NA1707774795816